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Yalta International Economic Forum Information portal

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20 April '17

Russian wine: brand development for competitiveness on world markets

On 20 April, the “Wine-Making. How to Achieve Competitiveness on World Market” YIEF 2017 session defined the key problems of the winemaking industry and suggested ways to resolve them.

Boris Titov, Presidential Commissioner for Entrepreneurs’ Rights, Chairman of the Council of the Union of Winegrowers and Winemakers of Russia, opened the session. He said that winegrowing in Crimea was developing and settling into a normal course of life.

“This year, we are seeing large numbers of happy and self-confident winemakers at the Forum. We know that the statistics on vine planting in Crimea inspire optimism,” Boris Titov said. At the same time, he noted growing competition on the Russian domestic market. “I can assure you that positive processes are also being seen on mainland Russia. We are also planting a lot. There will be serious competition, so do not get too relaxed here. Good grapes are ripening, vineyards are growing and our wines are becoming better and better.”

Mr Titov said that the Russian Union of Winegrowers and Winemakers of Russia was assisting in promoting Russian wines on world markets. “We should pay attention to developing the ‘Russian wine’ brand,” Boris Titov believes. “If we convince everybody that such a thing exists and this is a positive phenomenon with good vibes, then Russian winemaking will develop much faster.”

Andrey Ryumshin, Minister of Agriculture of the Republic of Crimea, addressed the session with information on the situation in the winegrowing and winemaking industry. The winemakers discussed aspects of pricing, logistics, quota allocation, employment and development of nurseries.

Production of wines using a protected geographical indication and protected designation of origin was one of the principal subjects at the session. “Wines with protected geographical indication and protected designation of origin are a long-term effort,” Igor Samsonov, General Director of VK Satera, stressed. “But I think that, in the future, it will pay off; on the one hand, it will help promote geographical wines on the Russian market; on the other hand, it will help buttress the position of Russian wines on the world market.”

Dmitry Voloshenko, Director of Crimean Vine and Wine Bureau Association of Wine Growers and Wine Makers, said the session was productive and suggested that the participants sign a memorandum to help resolve the sector’s problems.

“Each year, our session gains in quality. This platform allows us to discuss and state urgent problems and determine development prospects. With the help of the Ministry of Agriculture of the Republic of Crimea, with the help of the Government of Crimea, we are attempting to resolve all the questions as they arise and to develop further,” Dmitry Voloshenko said.

According to Voloshenko, the Forum allows the legislation to be adapted to the winemaking sector. “The initiative to pass a specialised Wine Law has been supported by the Union of Winegrowers and Winemakers of Russia; the Ministry of Agriculture of the Russian Federation have taken notice of this,” Dmitry Voloshenko said.

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